About Deliberately Classy

No one likes using old, clumpy and dried-out mascara. Yet, so many of us will continue to use a tube way past its 90-day expiration mark. Why? Because we are busy working professionals, moms or hustlers with more important things to do than making a special trip to the store for mascara. So we go days, weeks, even months longer with the same spoiled mascara simply because we lack a convenient way to get it quick.

Deliberately Classy is here to change that by being the only subscription-based mascara service with scheduled delivery every 90 days, or whenever you want it. So, when it’s time to switch it out, it’ll be there when you need it.

Started by So-Cal native DeLaine Clifford in 2018, her vision began when a close friend of hers was diagnosed with a rare form of cancer (terminal synovial sarcoma). She was given the heavy duty of putting together a slideshow of pictures for the funeral service.  This got her to thinking – life is so short and our pictures tell our story. How did she want her own story to end?

Being a full-time working mom of two, she combined her love for beauty products and the convenience of subscription services to create a business model to empower women to ditch workin’ for the man, and instead, work for themselves, a WO-man. Out of her daily beauty regimen, mascara is the one component she just can’t go without (like most of us!)

By invitation only, be part of this exclusive movement to partner with influential women within our community to support and empower each other. There is no inventory, no shelling out thousands of dollars to start up. Be part of the influence of women supporting women.

Deliberately Classy’s mascara was carefully tested and chosen with the busy woman in mind. It’s powerful enough to stay on all day, yet gentle enough to wash off when you want it to. It’ll give you that au ‘natural look with one coat or glam it up with two coats for a more luscious lash. Supplemented with oils, it’ll keep your lashes moisturized & healthy.

Let’s face it, there are a million mascaras on the market, but this is the only one that’ll be delivered to you without you lifting a lash.

And keep it classy, because we want women to stick together – not our lashes!